cover
Consumer behavior: buying, having, and being
Solomon, Michael R.

Consumer Behavior: Buying, Having, and Being increases the focus on buyer/seller transactions by addressing what happens before, during, and after a purchase. The key aim of the book is to capture …

Edisi
13th ed.
ISBN/ISSN
978-1-292-31810-3
Deskripsi Fisik
640 hlm. : illus. ; 27,5 cm.
Judul Seri
-
No. Panggil
R 658.8342 SOL c

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