Book
total rows: 3
page: 1
records each page: 20

Principles of global marketing
author: Green, Mark C.
  name: Keegan, Warren J.
isbn: 0-13-606682-8
publisher: Prentice Hall
date created: 1997

Marketing
author: Keegan, Warren J.
  name: Moriarty, Sandra E.
  name: Duncan, Thomas R.
isbn: 0-13-149451-1
publisher: Prentice Hall International
date created: 1995

Marketing plans that work: targeting growth and profitability
author: McDonald, Malcolm
  name: Keegan, Warren J.
isbn: 0-7506-9828-4
publisher: Elsevier Butterworth Heinemann
date created: 1997