Marketing strategy: planning and implementation
Service management and marketing: managing the moments of truth in service competition
Secrets of customer relationship management (rahasia manajemen hubungan pelanggan)
Viral marketing: konsep baru berinvestasi & berwirausaha
Cases in marketing: a Singapore perspective
Marketing plans that work: targeting growth and profitability
Jack Welch and the GE way: wawasan manajemen dan rahasia kepemimpinan CEO legendaris
Mastering strategy: insights from the world's greatest leaders and thinkers
Management controls and marketing planning: incorporating management controls in marketing
Marketing and the bottom line: the new metrics of corporate wealth
The customer marketing method: how to implement and profit from customer relationship management