Gaya APA

Walker, Orville C., Boyd, Harper, Larreche, Jean-Claude. (1998). Marketing strategy: planning and implementation (3rd ed.). Singapore: Mc Graw Hill.

Gaya Chicago

Walker, Orville C., Boyd, Harper, Larreche, Jean-Claude. Marketing strategy: planning and implementation. 3rd ed. Singapore: Mc Graw Hill, 1998. Text.

Gaya MLA

Walker, Orville C., Boyd, Harper, Larreche, Jean-Claude. Marketing strategy: planning and implementation. 3rd ed. Singapore: Mc Graw Hill, 1998. Text.

Gaya Turabian

Walker, Orville C., Boyd, Harper, Larreche, Jean-Claude. Marketing strategy: planning and implementation. 3rd ed. Singapore: Mc Graw Hill, 1998. Print.