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McDonald, Malcolm, Keegan, Warren J.. (1997). Marketing plans that work: targeting growth and profitability . UK: Elsevier Butterworth Heinemann.

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McDonald, Malcolm, Keegan, Warren J.. Marketing plans that work: targeting growth and profitability. UK: Elsevier Butterworth Heinemann, 1997. Text.

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McDonald, Malcolm, Keegan, Warren J.. Marketing plans that work: targeting growth and profitability. UK: Elsevier Butterworth Heinemann, 1997. Text.

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McDonald, Malcolm, Keegan, Warren J.. Marketing plans that work: targeting growth and profitability. UK: Elsevier Butterworth Heinemann, 1997. Print.