Gaya APA

Doyle, Peter. (1998). Marketing management and strategy (2nd edition). London: Prentice Hall Europe.

Gaya Chicago

Doyle, Peter. Marketing management and strategy. 2nd edition London: Prentice Hall Europe, 1998. Loan Book.

Gaya MLA

Doyle, Peter. Marketing management and strategy. 2nd edition London: Prentice Hall Europe, 1998. Loan Book.

Gaya Turabian

Doyle, Peter. Marketing management and strategy. 2nd edition London: Prentice Hall Europe, 1998. Loan Book.