Gaya APA

Sengupta, Subroto. (2005). Brand Positioning: strategies for competitive advantage (2nd edition). New Delhi: Tata McGraw-Hill.

Gaya Chicago

Sengupta, Subroto. Brand Positioning: strategies for competitive advantage. 2nd edition New Delhi: Tata McGraw-Hill, 2005. Loan Book.

Gaya MLA

Sengupta, Subroto. Brand Positioning: strategies for competitive advantage. 2nd edition New Delhi: Tata McGraw-Hill, 2005. Loan Book.

Gaya Turabian

Sengupta, Subroto. Brand Positioning: strategies for competitive advantage. 2nd edition New Delhi: Tata McGraw-Hill, 2005. Loan Book.