<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>28</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>20</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="8161">
  <titleInfo>
   <title>Principles of Marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Armstrong, Gary</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780273786993</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">England</placeTerm>
    <publisher>Pearson Education Limited</publisher>
    <dateIssued>2014</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8138">
  <titleInfo>
   <title>MARKETING 4.0 :</title>
   <subTitle>Bergerak dari Tradisional ke Digital</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Hermawan Kartajaya</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Iwan Setiawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786020621173</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
  <slims:image>marketing_4.0_%281%29.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7979">
  <titleInfo>
   <title>ENTERPRENEURIAL MARKETING :</title>
   <subTitle>Dari Profesionalisme ke Kreativitas, Kepemimpinan, dan Keberlanjutan</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Hermawan Kartajaya</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Huan, Hooi Den</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Mussry, Jacky</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ketut Arya Mahardika</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786020677965</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
  <slims:image>28.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6662">
  <titleInfo>
   <title>Marketing 5.0 :</title>
   <subTitle>teknologi untuk kemanusiaan</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Tarigan, Andi</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ilyas, Fairano</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786020663432</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
  <slims:image>cover_marketing_5_0_teknologi_untuk_kemanusiaan.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6734">
  <titleInfo>
   <title>Marketing management :</title>
   <subTitle>analysis, planning and control</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0135579759</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New Jersey</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>1980</dateIssued>
   </place>
  </originInfo>
  <slims:image>cover_marketing_management_analysis_planning_and_control.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6617">
  <titleInfo>
   <title>Attracting investors:</title>
   <subTitle>a marketing approach to finding funds for your business</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Young, S. David</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0471646563</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New Jersey</placeTerm>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>cover_attracting_investors_a_marketing_approach_to_finding_funds_for_your_business.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6040">
  <titleInfo>
   <title>Marketing 4.0 :</title>
   <subTitle>bergerak dari tradisional ke digital</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Setiawan, Iwan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786020621173</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2022</dateIssued>
   </place>
  </originInfo>
  <slims:image>cover_marketing_4_0_bergerak_dari_tradisional_ke_digital.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5870">
  <titleInfo>
   <title>Marketing management :</title>
   <subTitle>an asia perspective</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Siew, Meng Leong</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Chin Tion Tan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ang, Swee Hoon</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130109800</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Singapore</placeTerm>
    <publisher></publisher>
    <dateIssued>1999</dateIssued>
   </place>
  </originInfo>
  <slims:image>cover_marketing_management_an_asia_perspective.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="4476">
  <titleInfo>
   <title>Rethinking marketing:</title>
   <subTitle>sustainable market-ing enterprise in asia: text and cases</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip ... [et al.]</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130499315</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Singapore</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>RE_658.8_KOT_r.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3875">
  <titleInfo>
   <title>Marketing management:</title>
   <subTitle>analysis, planning, implementation, and control</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130980056</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Upper Saddle River</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>1994</dateIssued>
   </place>
  </originInfo>
  <slims:image>RE_658.802_KOT_m.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="4235">
  <titleInfo>
   <title>Marketing management:</title>
   <subTitle>an asian perspective</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip ... [et al.]</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0131066250</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Singapore</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>RE_658.8_KOT_m.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="4174">
  <titleInfo>
   <title>Marketing management:</title>
   <subTitle>analysis, planning, implementation, and control</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130980056</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">London</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>1994</dateIssued>
   </place>
  </originInfo>
  <slims:image>JAS_658.8_KOT_m.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="4154">
  <titleInfo>
   <title>Marketing 3.0:</title>
   <subTitle>mulai dari produk ke pelanggan ke human spirit</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Setiawan, Iwan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790759619</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2010</dateIssued>
   </place>
  </originInfo>
  <slims:image>658.8_KOT_m10.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="4127">
  <titleInfo>
   <title>Marketing management</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Chernev, Alexander</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9781292404813</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Harlow</placeTerm>
    <publisher>Pearson Education Limited</publisher>
    <dateIssued>2022</dateIssued>
   </place>
  </originInfo>
  <slims:image>R_658.8_KOT_m.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2068">
  <titleInfo>
   <title>Marketing for hospitality and tourism</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Bowen, John T.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Makens, James C.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9781292156156</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Harlow</placeTerm>
    <publisher>Pearson Education International</publisher>
    <dateIssued>2017</dateIssued>
   </place>
  </originInfo>
  <slims:image>hospar003.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="4079">
  <titleInfo>
   <title>Marketing for hospitality and tourism</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Bowen, John T.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Baloglu, Seyhmus</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9781292363516</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Harlow</placeTerm>
    <publisher>Pearson Education Limited</publisher>
    <dateIssued>2022</dateIssued>
   </place>
  </originInfo>
  <slims:image>R_647.94068_KOT_m.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3757">
  <titleInfo>
   <title>Principles of marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Armstrong, Gary</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130980390</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">London</placeTerm>
    <publisher>Prentice Hall International</publisher>
    <dateIssued>1994</dateIssued>
   </place>
  </originInfo>
  <slims:image>658.8_KOT_p.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1768">
  <titleInfo>
   <title>Manajemen pemasaran. Jilid 2</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Molan, Benjamin</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796833093</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Pearson Education Asia</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
  <slims:image>658.8_KOT_m2.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1769">
  <titleInfo>
   <title>Manajemen pemasaran. Jilid 1</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Molan, Benjamin</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796833085</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Pearson Education Asia</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>658.8_KOT_m1.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1822">
  <titleInfo>
   <title>Manajemen pemasaran. Jilid 2</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Molan, Benyamin</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796837498</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Indkes</publisher>
    <dateIssued>2012</dateIssued>
   </place>
  </originInfo>
  <slims:image>Andi018.jpg.jpg</slims:image>
 </mods>
</modsCollection>
