Text

Consumer behavior: buying, having, and being

---

Consumer Behavior: Buying, Having, and Being increases the focus on buyer/seller transactions by addressing what happens before, during, and after a purchase. The key aim of the book is to capture the latest marketing trends-increase in "artisanal" products, moving away from "gender binarism," and evolving trends in fitness--that impact consumer behavior. The text explores and emphasizes how various factors influence consumption patterns, including cultural dynamics, gender roles, and ethics.

---

Ketersediaan

B20220150

R 658.8342 SOL c

Pradita Library (600)

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

R 658.8342 SOL c

Penerbit

Harlow : Pearson., 2020

Deskripsi Fisik

640 hlm. : illus. ; 27,5 cm.

Bahasa

English

ISBN/ISSN

978-1-292-31810-3

Klasifikasi

600

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

13th ed.

Subjek

Consumer Behavior

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar