<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>31</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>20</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="3412">
  <titleInfo>
   <title>Rules for revolutionaries</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kawasaki, Guy</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0887309968</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>Harper Business</publisher>
    <dateIssued>1999</dateIssued>
   </place>
  </originInfo>
  <slims:image>cover_rules_for_revolutionaries.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="4127">
  <titleInfo>
   <title>Marketing management</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Chernev, Alexander</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9781292404813</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Harlow</placeTerm>
    <publisher>Pearson Education Limited</publisher>
    <dateIssued>2022</dateIssued>
   </place>
  </originInfo>
  <slims:image>R_658.8_KOT_m.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2343">
  <titleInfo>
   <title>Marketing strategy:</title>
   <subTitle>planning and implementation</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Walker, Orville C.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Boyd, Harper</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Larreche, Jean-Claude</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0256261180</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Singapore</placeTerm>
    <publisher>Mc Graw Hill</publisher>
    <dateIssued>1998</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2335">
  <titleInfo>
   <title>Service management and marketing:</title>
   <subTitle>managing the moments of truth in service competition</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Gronroos, Christian</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0471720348</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Chichester</placeTerm>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2392">
  <titleInfo>
   <title>Service management and marketing:</title>
   <subTitle>managing the moments of truth in service competition</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Gronroos, Christian</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0669200352</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Toronto</placeTerm>
    <publisher>Lexington Books</publisher>
    <dateIssued>1990</dateIssued>
   </place>
  </originInfo>
  <slims:image>Service_management_and_marketing_managing_the_moments_of_truth_in_service_competition.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2415">
  <titleInfo>
   <title>Secrets of customer relationship management (rahasia manajemen hubungan pelanggan)</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Barnes, James G.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9795339214</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Penerbit Andi Yogyakarta</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>Secrets_of_customer_relationship_management_%28rahasia_manajemen_hubungan_pelanggan%29.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2377">
  <titleInfo>
   <title>Viral marketing:</title>
   <subTitle>konsep baru berinvestasi &amp; berwirausaha</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Arifin, Ali</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9795339575</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Penerbit Andi Yogyakarta</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>Viral_marketing_konsep_baru_berinvestasi_%26_berwirausaha.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2329">
  <titleInfo>
   <title>Cases in marketing:</title>
   <subTitle>a Singapore perspective</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Ahmed, Zafar</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Tan Tsu Wee, Thomas</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9814058246</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Singapore</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="1786">
  <titleInfo>
   <title>Marketing Management</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130497150</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>658.8_KOT_m6.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2338">
  <titleInfo>
   <title>Marketing management</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130156841</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">USA</placeTerm>
    <publisher>Prentice Hall International</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>Marketing_management_the_millennium_edition.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2528">
  <titleInfo>
   <title>Marketing research</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Wong Toon Quee</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9810093284</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">USA</placeTerm>
    <publisher>Elsevier Butterworth Heinemann</publisher>
    <dateIssued>1999</dateIssued>
   </place>
  </originInfo>
  <slims:image>marketing_research.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2369">
  <titleInfo>
   <title>International Marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Cateora, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Graham, John L.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0071111026</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">USA</placeTerm>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
  <slims:image>658.8_CAT_i.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2431">
  <titleInfo>
   <title>Marketing plans that work:</title>
   <subTitle>targeting growth and profitability</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>McDonald, Malcolm</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Keegan, Warren J.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0750698284</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">UK</placeTerm>
    <publisher>Elsevier Butterworth Heinemann</publisher>
    <dateIssued>1997</dateIssued>
   </place>
  </originInfo>
  <slims:image>658.802_MCD_m.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2560">
  <titleInfo>
   <title>Jack Welch and the GE way:</title>
   <subTitle>wawasan manajemen dan rahasia kepemimpinan CEO legendaris</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Slater, Robert</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9795336959</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Penerbit Andi Yogyakarta</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>658_SLA_j.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2557">
  <titleInfo>
   <title>Mastering strategy:</title>
   <subTitle>insights from the world's greatest leaders and thinkers</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Rigsby, Jeffrey</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Greco, Guy</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0071402861</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">USA</placeTerm>
    <publisher>McGraw-Hills</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
  <slims:image>658.4012_RIG_m.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2417">
  <titleInfo>
   <title>Handbook of relationship marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Sheth, Jagdish N.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Parvatiyar, Atul</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0761918108</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">United States</placeTerm>
    <publisher>Sage Publication</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>Handbook_of_relationship_marketing.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2378">
  <titleInfo>
   <title>Management controls and marketing planning:</title>
   <subTitle>incorporating management controls in marketing</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Wilson, RMS</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">197922668</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">London</placeTerm>
    <publisher>Heinemann</publisher>
    <dateIssued>1979</dateIssued>
   </place>
  </originInfo>
  <slims:image>Management_controls_and_marketing_planning.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2388">
  <titleInfo>
   <title>The end of marketing as we know it</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Zyman, Sergio</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0887309860</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Singapore</placeTerm>
    <publisher>Harper Business</publisher>
    <dateIssued>1999</dateIssued>
   </place>
  </originInfo>
  <slims:image>The_end_of_marketing_as_we_know_it.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2348">
  <titleInfo>
   <title>Marketing and the bottom line:</title>
   <subTitle>the new metrics of corporate wealth</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Ambler, Tim</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0273642480</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">USA</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>Marketing_and_the_bottom_line_the_new_metrics_of_corporate_wealth.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2410">
  <titleInfo>
   <title>The customer marketing method:</title>
   <subTitle>how to implement and profit from customer relationship management</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Curry, Jay</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Curry, Adam</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0684839431</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">United States</placeTerm>
    <publisher>The Free Press</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>The_customer_marketing_method_how_to_implement_and_profit_from_customer_relationship_management.jpg.</slims:image>
 </mods>
</modsCollection>
