cover
Marketing plans: how to prepare them, how to use them
McDonald, Malcolm

Edisi
4th ed.
ISBN/ISSN
0-70506-4116-9
Deskripsi Fisik
xviii, 578 hlm. : illus. ; 25 cm.
Judul Seri
-
No. Panggil
RE 658.8 MCD m

Edisi
4th ed.
ISBN/ISSN
0-70506-4116-9
Deskripsi Fisik
xviii, 578 hlm. : illus. ; 25 cm.
Judul Seri
-
No. Panggil
RE 658.8 MCD m
cover
Marketing plans: how to prepare them, how to use them
McDonald, Malcolm

Edisi
3 Rev. ed.
ISBN/ISSN
0-7506-2213-X
Deskripsi Fisik
xiii, 485 p. : ill. ; 25 cm.
Judul Seri
Marketing Series: Professional Development
No. Panggil
RE 658.802 MCD m

Edisi
3 Rev. ed.
ISBN/ISSN
0-7506-2213-X
Deskripsi Fisik
xiii, 485 p. : ill. ; 25 cm.
Judul Seri
Marketing Series: Professional Development
No. Panggil
RE 658.802 MCD m
cover
Key account management: learning from supplier and customer perspectives
McDonald, MalcolmRogers, Beth

Edisi
-
ISBN/ISSN
0-7506-3278-X
Deskripsi Fisik
xvi, 194 hlm. : illus. ; 23,5 cm.
Judul Seri
-
No. Panggil
RE 658.81 MCD k

Edisi
-
ISBN/ISSN
0-7506-3278-X
Deskripsi Fisik
xvi, 194 hlm. : illus. ; 23,5 cm.
Judul Seri
-
No. Panggil
RE 658.81 MCD k
cover
Marketing plans that work: targeting growth and profitability
McDonald, MalcolmKeegan, Warren J.

Edisi
-
ISBN/ISSN
0-7506-9828-4
Deskripsi Fisik
235 hlm.; illus.; 22 cm
Judul Seri
-
No. Panggil
658.802 MCD m

Edisi
-
ISBN/ISSN
0-7506-9828-4
Deskripsi Fisik
235 hlm.; illus.; 22 cm
Judul Seri
-
No. Panggil
658.802 MCD m

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