The book is an ideal companion for students taking courses in sales management, database, marketing and relationship marketing. It will also be of great interest to sales professionals, enabling th…
This book takes a new approach to operations management. It develops concepts for operations management and provides a simple descriptive treatment of the subject in breadth. Its emphasis is on ope…
Creating Customers is an action plan for your business. Here are hundreds of straightforward, practical marketing ideas which you can start to apply immediately. Whether you are running a medium-si…